In 1992, Mineração Rio do Norte implemented the Quality of Life Programme - PQV, in a move to provide well being for the residents of Porto Trombetas. For this, the PQV promotes the health and quality of life of the population as a whole, through motivating and preventive measures, aimed at changes in life style and habits.

The interventions made by the Quality of Life Programme - PQV include the reduction of sedentarism, through information and encouraging physical activities, not to mention ergonomics, which includes postural education. In addition, the PQV acts in nutritional guidance, stress management, promotion of self-development and health intervention.

Apart from the study of the profile of the local population, which is carried out every two years, the PQV monitoring is also done through periodical examinations, which the employees take, and individual management of intervention projects.